After-hours ticket abandonment is the primary cause of churn for global software products. Covering the 128 hours outside standard business hours prevents churn.
The standard work week is 40 hours. The week is 168 hours. Without 24/7 support, your desk is dark 76% of the time.
The Economics of 24/7 Coverage
Customers facing weekend outages with zero reply are 3x more likely to cancel.